Your property listing hot tips to win a good tenant – 4

How do you give a listing everything it needs to make sure you attract quality tenants? Use this guide to get the most out of your next rental listing


Lead with a compelling headline

Command attention with a bold, informative headline. Some basic guidelines: If you must use an exclamation mark, stick to just one. And where possible, don’t write in caps. Is your headline going to grab someone’s attention? Does it stand out from its listing neighbors? Give your prospective renters a reason to click on your listing – even if it’s out of sheer curiosity.

Avoid using too many clichés

Location, location, location! Yawn. We’ve all seen this. Listings featuring this phrase could be scrolled straight past. Diagnosis? A likely cause of cliché fatigue. Where possible, try to avoid their overuse. Moreover, don’t exaggerate. Prospective tenants are more likely to trust you if they know they can trust your ads. ‘Splendid’, ‘conveniently located’, and ‘hidden gem’ – find a new way to say it, no matter how true it is.

Keep tuned for your next tool to help you win a good tenant

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Jason Gwerder
Thursday, 6 August 2020

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