How do you give a listing everything it needs
to make sure you attract quality tenants? Use this guide to get the most out of
your next rental listing
generous and provide extra photos
A great listing requires great photos. Where possible, use perspective
to highlight the depth (and/or width) of the property. customers say photos are
their most valued feature in any listing. The average click-through on
properties with one photo or less was 14%, which shows a lack of photos can be
a key deterrent against tenant enquiry.
quality of your photos is key
On initial impression, your key image is a
powerful selling point. The first thing people see is vital to convince them to
read on. Before you take a photo, get as much light into the room as possible.
Our insights tell us people looking for a home respond better to sunny and
bright rooms, and are deterred by blurry and dark images, often taken without a
flash. Our statistics show that renters look for photos showing cleanliness (31
percent), design (22 percent), and property features before anything else.
Whatever you do, don’t forget photos that show size (20 percent), the kitchen
(11 percent) and the bathroom (8 percent).
Keep tuned for your next tool to
help you win a good tenant
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Tuesday, 4 August 2020