Your property listing hot tips to win a good tenant – 2


How do you give a listing everything it needs to make sure you attract quality tenants? Use this guide to get the most out of your next rental listing

Be generous and provide extra photos

A great listing requires great photos. Where possible, use perspective to highlight the depth (and/or width) of the property. customers say photos are their most valued feature in any listing. The average click-through on properties with one photo or less was 14%, which shows a lack of photos can be a key deterrent against tenant enquiry.

The quality of your photos is key

On initial impression, your key image is a powerful selling point. The first thing people see is vital to convince them to read on. Before you take a photo, get as much light into the room as possible. Our insights tell us people looking for a home respond better to sunny and bright rooms, and are deterred by blurry and dark images, often taken without a flash. Our statistics show that renters look for photos showing cleanliness (31 percent), design (22 percent), and property features before anything else. Whatever you do, don’t forget photos that show size (20 percent), the kitchen (11 percent) and the bathroom (8 percent).

Keep tuned for your next tool to help you win a good tenant

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Jason Gwerder
Tuesday, 4 August 2020

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