It is crucial to understand what drives the data you’re using to make your decisions, as not all data is reliable or
meaningful.
Data might suggest that a particular suburb or geographical
location is primed for future growth, but if the data is wrong or unreliable,
or more likely if you have misinterpreted the data, you could make a very
costly investment mistake.
Similarly, individual property growth data might suggest a
property is a good or bad investment, but the reality might be different.
It’s important to understand the data before drawing any
conclusions.
For example, just because the data shows a suburb has
generated price growth of 9% per year over the past 5 or 10 years, it doesn’t
necessarily suggest its future development will be in line with this.
Similarly, for property-specific data, it is important to
ascertain whether past sales were representative of the true market value of
the subject property.
So when it comes to getting hold of data, information, facts, and figures to support your investment decision, make sure you question whether
you’re being sold something right for you and your needs.
Are you listening to the right person or company for advice,
or do they have a vested interest?
You'll find many marketing companies, and those representing
vendors and developers will skew the data to look more attractive than it is.
Most importantly of all, you should never make important
property decisions on data alone.
Because the data only gets you part of the way, you must
complement that data with local area knowledge and expertise.
Having many years of experience in a geographical market
allows you to understand a market better and appreciate any changes in value
drivers.
This is where the "art of property” plays an important role.
It gives context to the data and allows you to decide on its
relevance.
RealRenta is a platform designed to
empower property owners like you. RealRenta offers all the essential tools that
a professional property manager utilises, but at a significantly lower cost,
less than a quarter of what you'd typically pay.
With RealRenta, you can efficiently
manage various types of properties, including residential, commercial, share and student accommodations. Our platform makes property management accessible
and affordable, costing less than a cup of coffee per week.
We also offer a free version for you
to explore. I encourage you to check it out and see how RealRenta can simplify
your property management needs.
Jason Gwerder
Tuesday, 6 January 2026
